The humorous and huckerish tone of this superbly written article perfectly matches the message. Brown argues against a “customer-centric” approach, at least as we usually think of it these days, and calls for “retromarketing”. Just like the marketing style recommended by Brown... [read more...]

Most companies focus their risk management on three widely understood categories of risk: hazard risks (fire, flood, earthquake), financial risks (bad loans, currency and interest rate swings), and operating risks. Although these risks are important, Slywotzky says that even more important are the strategic... [read more...]

Boston based advisory firm, Forum Corporation, conducted a study that came up with ten actions leaders can take during economic downturns to weather the storm and emerge in good shape. Forums’ paper, “Leading During a Recession,” identifies measures in the areas of narrowing the focus... [read more...]